Aguulp

By
Lee Brickley
11 Jan 2022
5 min read

The Task or Project

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The Task or Project

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Aguulp

A new and cutting edge liquid supplement company co-founded by Stephen Manderson, aka Professor Green.

Aguulp
Aguulp
Platforms
Aguulp

The Problem

Aguulp was opening its seed funding round and only had a small core team. Stephen reached out to us (following a project we had worked on together the year before) for some support in understanding the marketing costs required for a successful campaign and a route to market.

The Solution

Our team carried out a round of our Rapid Fire Testing methodology; quickly validating the product/market fit, the first market to target based on cost per acquisition and CPMs and response.

Following the testing, we built out the custom audiences, ad sets, ads, created the initial launch campaigns and set up back end reporting and automation to save the team time, whilst providing real time data on sales and marketing. We achieved the estimated CPAs and marketing costs and provided support while they built their in-house team and secured funding. The company is now doing incredibly well and we’re excited to see how far they go.