Active Campaign

PERSONALIZED EMAIL MARKETING

Send exactly what your contacts want

Craft email newsletters, campaigns, and promotions that connect with your customers. Customize your communication to offer exactly what they are looking for.

Contact list sizes increase 143% with personalized email marketing.

• Email marketing
• Dynamic content
• Segmentation
• Successful deliverability

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POWERFUL MARKETING AUTOMATION

Automation gives time back to you

Make it easy to run your marketing campaigns. Set up a welcome series with email automation, segment your contacts, or use simple automation workflows to save time and money.

Automation helps 95% of businesses achieve what they couldn’t on their own.

• Contact management
• Advanced reporting
• Automated lead nurturing
• Dynamic content

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CRM

Sales automation helps you sell more

A CRM with email and sales automation keeps all your customer data organized in one platform. Manage multiple pipelines, update deals, and always follow up at the perfect moment.

Sales automation increases qualified leads 110% on average year-over-year.

• CRM
• Win probability
• Lead magnets & forms
• Sales engagement

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MESSAGING & LIVE CHAT

Message your customers when it matters most

Make meaningful connections with your customers. Answer questions, recommend products, offer sales, or ask for feedback at the exact moment they’re most engaged.

99% of businesses grow faster by using channels with email marketing. (SMS, chat, website, social media, etc.)

• Site messaging
• Engagement tracking
• SMS
• Segmentation

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FOCUS ON QUALIFIED LEADS

An automation-first approach to sales engagement

Sales engagement automation uses rich customer data from every sales and marketing touchpoint to know the right time and channel to automate unique and timely messages. It also determines when providing human touch will be most effective to close sales.

Sales engagement automation improves customer win rates by 94%.

• Automated one-to-one email
• Pipeline automation
• Site tracking
• Lead scoring